Mimosa Festival is a traditional tourism-promoting ceremony honouring mimosa flower, one of the most significant and long-standing festivals in our region. It was established in 1969 by Tourism Alliance of Boka Bay and the Herceg Novi Municipality. The Festival comprises a wide array of programmes with the most attractive ones being: carnival parades, costume parties for children and adults, Mimosa, Fish and Wine Festivities, which gathers around 20 000 guests each year, the International Flower Exhibition and promenade concerts of brass orchestras and majorettes. Exhibitions, concerts, literary and stage programs in local productions and guest performances by well-known artists from the region, in addition to presentation of cultures and gastro traditions of countries and towns – friends of Herceg Novi, all render the festival programme exceptionally comprehensive. There are many sports competitions and adventure challenges in nature during Mimosa Festival, all owing to the very favourable climate conditions in Herceg Novi.

Mimosa Festival has grown into a complex tourism and cultural event with a multitude of visitors from the whole region. The executive producer and organizer of the Mimosa Festival is PCI Herceg Fest.

For a half a century, this festival has become the pride of locals who with it wish welcome to spring and people of good will, who will find a warm welcome in Herceg Novi all year round.

Mimosa flower which blossoms and defies winter, transforming the whole coast of Herceg Novi into a splendid garden, is a symbol of the festival and winter tourism of Boka Bay and Montenegrin coastline.